
This comprehensive, hands-on course takes you from your first concept sketches to delivering polished catalogs for global clients β and building a profitable freelance career around it.
π Why Choose This Course?
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Step-by-step structure perfect for beginners and intermediate designers
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Strong focus on freelancing β no need to work for an agency or big company
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Deep dives into branding, client work, and online portfolio building
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Ready-to-use templates, style guides, and client proposal samples included
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Strategies for global freelance marketplaces and local business clients
π Enroll Today
Whether you’re a self-taught creative, a graphic design student, or an aspiring freelance entrepreneur, this course will equip you to build a thriving catalog design business from scratch.
π Course Curriculum β Freelancing with Catalog Designing
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π‘ Module 1: Foundations of Catalog Design
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Lesson 1.1: Basics of Visual Communication & Layout Principles
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Lesson 1.2: Typography, Color Theory & Brand Consistency
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Lesson 1.3: Essential Tools for Catalog Design (InDesign, Illustrator, Canva, etc.)
ποΈ Module 2: Developing Your Design Portfolio
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Lesson 2.1: Crafting a Unique Style & Signature Look
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Lesson 2.2: Preparing Print-Ready and Digital-Ready Catalog Samples
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Lesson 2.3: Building an Effective Online Portfolio & Social Media Presence
π° Module 3: Pricing, Proposals & Client Agreements
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Lesson 3.1: Pricing Strategies for Catalog Design Projects
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Lesson 3.2: Writing Winning Proposals & Detailed Client Quotes
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Lesson 3.3: Contracts, Revisions & Managing Payment Terms
π€ Module 4: Client Acquisition & Freelance Platforms
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Lesson 4.1: Finding Clients in Retail, E-commerce & B2B
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Lesson 4.2: Leveraging Upwork, Fiverr & Specialized Design Networks
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Lesson 4.3: Smooth Communication & Managing Feedback Cycles
π Module 5: Production & Distribution Essentials
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Lesson 5.1: Print Production Basics (Paper Types, Print Specs, Proofing)
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Lesson 5.2: Designing for Digital Distribution (Interactive PDFs, Flipbooks, Web-embedded catalogs)
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Lesson 5.3: Working with Printing Vendors & Quality Control
π Module 6: Branding & Marketing Yourself as a Catalog Designer
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Lesson 6.1: Defining Your Brand Voice & Visual Identity
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Lesson 6.2: Marketing Strategies for Catalog Designers (Email, Ads, Direct Outreach)
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Lesson 6.3: Case Studies & Building Social Proof
π‘οΈ Module 7: Legal & Business Essentials
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Lesson 7.1: Intellectual Property, Copyright & Licensing Basics
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Lesson 7.2: Registering Your Freelance Business & Invoicing Correctly
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Lesson 7.3: Handling Disputes & Maintaining Professionalism
π CompletionΒ
π― Design and deliver a complete mock catalog (10β20 pages), presented as both print-ready and interactive digital versions.
π Certificate of Completion
β Frequently Asked Questions (FAQ)
Q: Do I need to know how to draw to join this course?
A: No β youβll learn design fundamentals and use professional tools, so drawing skills arenβt necessary.
Q: Can I start working with clients right after finishing?
A: Yes! Youβll learn everything needed to start freelancing immediately.
Q: Is this course only for designers in South Asia?
A: Not at all β the course covers global strategies but also includes regional insights.
Q: What if I have no design background?
A: Perfectly fine! The course is designed to build your skills from the ground up.
What Will You Learn?
- Understand core visual design and layout principles for catalogs, without getting lost in technical jargon
- Confidently use tools like Adobe InDesign, Illustrator, or Canva to design catalogs
- Create clean, professional catalog templates and visual assets to wow clients
- Build streamlined workflows for content planning, design execution, and print/digital delivery
- Set your pricing, create strong client proposals, and draft effective service agreements
- Find clients globally and locally, and learn how to pitch your catalog design services with confidence
- Master advanced features in design software to create interactive or digital-first catalogs
- Understand copyright, usage rights, and design licensing to protect yourself and your clients
- Register your freelance design business and learn tax and compliance essentials (with guidance for Pakistan and global markets)
- Manage feedback, revisions, disputes, and refunds like a pro to protect your reputation
Course Curriculum
Foundations of Catalog Design
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Basics of Visual Communication & Layout Principles
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Quiz 1
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Typography, Color Theory & Brand Consistency
-
Quiz 2
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Essential Tools for Catalog Design (InDesign, Illustrator, Canva, etc.)
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Quiz 3
Developing Your Design Portfolio
Pricing, Proposals & Client Agreements
Client Acquisition & Freelance Platforms
Production & Distribution Essentials
Branding & Marketing Yourself as a Catalog Designer
Legal & Business Essentials for Catalog Designers
Final Project & Completion
Student Ratings & Reviews
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