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Digital Media Marketing

Become a confident, skilled digital marketer ready to build and scale brands online.This hands-on course takes you…

Become a confident, skilled digital marketer ready to build and scale brands online.
This hands-on course takes you from mastering social media and content strategy to running high-ROI ads, building strong brand communities, and measuring results like a pro.

Why Choose This Course?

Practical, step-by-step approach for beginners and intermediate marketers
No agency or huge budget needed — focus on lean, effective strategies
Detailed modules on content creation, social platforms, paid ads, and analytics
Templates, checklists, and campaign planners included
Special focus on global audiences and local community building

Enroll Today

Whether you’re a fresh graduate, freelancer, small business owner, or aspiring marketing strategist — this course will give you the knowledge and confidence to grow any brand online, from scratch to success.

Course Curriculum — Digital Media Marketing

Module 1: Digital Marketing Foundations + AI Basics

Lesson 1.1: Digital Marketing Core Concepts
Lesson 1.2: Using AI Tools
Lesson 1.3: Website Building

Module 2: Digital Marketing Landscape

Lesson 2.1: Understanding Digital Marketing Landscape & Key Channels
Lesson 2.2: Crafting Buyer Personas & Audience Research
Lesson 2.3: Setting Smart Goals & Building Effective Strategies

Module 3: Content Creation & Brand Storytelling

Lesson 3.1: Developing Brand Voice & Content Pillars
Lesson 3.2: Creating Engaging Visual & Written Content
Lesson 3.3: Scheduling, Repurposing & Maintaining Consistency

Module 4: Social Media Marketing

Lesson 4.1: Platform Deep Dive: Instagram, Facebook, LinkedIn, TikTok, and YouTube
Lesson 4.2: Community Building & Engagement Tactics
Lesson 4.3: Managing Social Media Crises & Reputation

Module 5: Paid Advertising & Campaign Optimization

Lesson 5.1: Introduction to Meta Ads (Facebook/Instagram) & Google Ads
Lesson 5.2: Targeting, Budgeting, and A/B Testing
Lesson 5.3: Optimizing Campaigns for Better ROI

Module 6: Analytics & Performance Measurement

Lesson 6.1: Understanding Key Metrics & KPIs
Lesson 6.2: Using Google Analytics, Meta Insights, and Other Tools
Lesson 6.3: Reporting, Interpreting Data, and Continuous Improvement

Module 7: Freelancing Strategy

Lesson 7.1: Influencer Marketing
Lesson 7.2: Digital Portfolio

Module 8: Advanced Strategies & Future Trends

Lesson 8.1: Influencer Marketing & Partnership Campaigns
Lesson 8.2: Leveraging AI Tools & Automation in Marketing
Lesson 8.3: Preparing for Future Platforms & Evolving Consumer Behavior

Completion

Build and execute a complete digital marketing strategy, including content calendar, paid ad plan, and performance report for a brand or personal project.

Certificate of Completion

Frequently Asked Questions (FAQ)

Q: Do I need prior marketing experience to join?
A: No — the course starts with fundamentals and guides you step by step.

Q: Will I be able to run ads and build a strategy right after?
A: Yes! You’ll get practical tools and actionable templates to start immediately.

Q: Is this course focused only on Pakistan?
A: No — it covers global strategies, with local context examples for Pakistan and South Asia too.

Q: I don’t have a design background, can I still succeed?
A: Absolutely. You’ll learn to use beginner-friendly design and content tools without needing a professional art background.

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What Will You Learn?

  • Understand the core principles of digital marketing and how to apply them to any brand or business
  • Confidently create and execute effective social media strategies across major platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube)
  • Build a strong, consistent brand story and create high-impact visual and written content
  • Master paid advertising fundamentals — set budgets, define audiences, and optimize for ROI
  • Analyze performance using key metrics, dashboards, and tools like Google Analytics and Meta Business Suite
  • Design content calendars and automate tasks for maximum efficiency
  • Develop community management skills and handle brand crises or negative feedback professionally
  • Explore influencer marketing, partnerships, and future digital trends
  • Understand legal, ethical, and privacy considerations in digital campaigns
  • Build a portfolio-ready marketing strategy for a personal brand or client as your capstone project

Course Curriculum

Digital Marketing Foundations + AI Basics
This module introduces learners to the fundamental principles of digital marketing while laying the groundwork for understanding how AI is transforming strategy, automation, and personalization in the digital space. You'll explore core concepts, key platforms, buyer behavior, content strategy, and how AI tools are integrating into modern marketing workflows. By the end of this module, you'll not only know the "what" but also the "why" and "how" — and you'll be able to analyze trends with a sharper, AI-enhanced lens.

  • Digital Marketing Core Concepts
  • Quiz 1
  • Using AI Tools in Digital Marketing
  • Quiz 2
  • Website Building
  • Quiz 3

Digital Marketing Landscape
Before running high-converting campaigns or building a viral social media presence, you need to understand the foundation of the digital marketing world. This module introduces the core concepts, channels, and strategies that define modern digital marketing. You'll learn how digital differs from traditional marketing, what platforms to focus on, and how to build a strong, clear strategy tailored to different audiences. By the end of this module, you’ll have a solid grasp of the big picture — and the confidence to dive into advanced tools and tactics later.

Content Creation & Brand Storytelling
Content is the fuel that drives digital marketing. But not just any content — consistent, authentic, audience-focused storytelling that builds trust and loyalty. In this module, you’ll master the art of creating powerful, high-impact content that doesn’t just fill feeds but resonates deeply and supports long-term brand growth. From defining your brand voice to creating strategic content pillars and crafting viral campaigns, this module will help you transform your brand from “just another option” to a memorable, relatable personality. You’ll also learn practical frameworks to ensure your content aligns with your business goals, engages the right audience, and converts passive viewers into loyal fans.

Social Media Marketing
In today’s hyper-connected world, social media is the beating heart of digital marketing. It’s where your brand’s story comes alive, where communities gather, and where trust is built (or lost) in real time. This module guides you beyond just “posting pretty pictures.” You’ll learn how to understand each platform’s unique culture, tailor content that resonates, and foster deep audience connections. You’ll master engagement tactics, crisis management, and community nurturing — all while aligning everything with your core brand strategy. Through practical strategies and insider best practices, you’ll be equipped to create meaningful interactions, respond with agility, and turn followers into loyal advocates.

Paid Advertising & Campaign Optimization — Accelerate Your Brand Growth
Organic reach is powerful, but paid advertising is the turbo engine that helps you scale fast, reach new audiences, and achieve measurable results. In this module, you’ll master the science and art of running paid ad campaigns across top platforms like Facebook, Instagram, Google, and YouTube. You’ll learn how to design high-converting ad creatives, craft compelling copy, target the right audiences precisely, and set budgets that deliver maximum ROI. But we don’t stop at launching ads — you’ll also dive deep into advanced optimization tactics, from A/B testing to conversion tracking and retargeting. You’ll gain the skills to interpret complex data analytics, refine campaigns continuously, and troubleshoot underperforming ads with confidence.

Analytics & Performance Measurement
This module focuses on one of the most critical aspects of digital marketing: measuring what truly matters. Even the most creative campaigns can fail if you don’t track results properly. In this module, you'll learn how to identify, interpret, and act on key performance metrics to continuously improve your strategies. You’ll understand what’s working, what needs tweaking, and where to allocate budgets for maximum impact.

Freelancing Strategy
This final module ties together everything you've learned — digital marketing, AI tools, branding, web presence — and applies it through freelancing strategies. You'll learn how to price your skills, package your services, work with clients (even globally), and design a powerful influencer-driven marketing campaign. By the end, you won’t just know marketing — you’ll be ready to offer it as a paid service or launch your own product.

Advanced Strategies & Future Trends
The digital marketing world never stands still — it evolves faster than any other business function. In this final module, we explore the most advanced tactics and emerging trends shaping the future of online marketing. You'll learn how to move beyond the basics and position your brand or clients at the forefront of innovation. We'll cover AI-powered marketing, voice search optimization, and the rise of conversational commerce (chatbots, WhatsApp, Messenger). You'll also dive into hyper-personalization, leveraging big data to create tailored experiences that convert better than generic mass messaging. Next, we examine interactive content (polls, quizzes, AR filters) and short-form video dominance, plus how to adapt your strategy for these high-engagement formats. You'll also gain insight into ethical marketing practices, privacy trends (like cookie restrictions), and how to prepare for the increasingly strict data compliance regulations worldwide. Finally, you'll learn how to build a mindset of continuous innovation, experiment strategically, and stay adaptable in an environment where yesterday’s best practices quickly become obsolete. By the end of this module, you'll not only understand what’s trending today but also gain the tools and mindset to thrive in tomorrow’s digital marketing landscape — keeping you and your clients ahead of the curve.

Final Project & Completion

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Master Digital Media Marketing — Starting August 4!

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By bizcon
2 months ago

Digital Media Marketing Course
Starting August 4, 2025 | Duration: 4 Weeks
In collaboration with UMT
Master social media strategy, content creation & analytics
Limited seats — Enroll Now!

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