
In today’s competitive market, it’s not enough to have a great product or service — you need the right skills to promote, position, and sell it. This workshop provides a powerful blend of modern marketing tactics and classic sales techniques, tailored for professionals who want to boost customer engagement, close more deals, and build long-term brand value.
Whether you’re in a client-facing role, leading a sales team, or responsible for business development, this training will sharpen your ability to attract, convince, and convert prospects into loyal customers.
How is this Workshop Helpful?
Marketing and selling are not just departmental responsibilities — they are vital business skills. This workshop helps participants:
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Understand customer psychology and behavior
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Create and deliver compelling value propositions
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Communicate benefits, not just features
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Build trust and overcome objections
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Use social media and digital tools to attract leads
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Close sales confidently without being pushy
What Will You Be Able to Do After Attending?
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Understand and apply the core principles of marketing and selling
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Create marketing messages that connect with target audiences
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Qualify leads and tailor your pitch to client needs
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Handle objections and close sales with confidence
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Apply storytelling and emotional triggers in communication
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Leverage LinkedIn and digital tools for outreach
What Will You Learn?
- 1. Marketing Fundamentals
- Understanding the marketing funnel
- Defining your target audience and buyer personas
- Unique selling proposition (USP) and positioning
- 2. Selling Psychology
- Buying motivations and decision-making behavior
- Rapport-building and active listening
- Identifying pain points and solving them
- 3. Sales Process & Techniques
- Prospecting and lead generation
- Handling objections professionally
- Closing techniques (assumptive, urgency, consultative)
- 4. Digital Tools for Marketing & Sales
- Using LinkedIn for client outreach
- Email marketing basics
- Personal branding and trust-building online
- 5. Practical Role-Plays & Pitching Exercises
- Elevator pitch creation
- Objection handling simulations
- Crafting a call-to-action (CTA) that converts